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Marketing Managers

It's a bright outlook for

This career will grow rapidly in the next few years.

Learn more about what they do.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Related: Advertising & Promotions Managers Business Intelligence Analysts Market Research Analysts & Marketing Specialists Sales Managers Search Marketing Strategists

Industries: Professional, Science, & Technical Management Wholesale/Commercial Sales Media & Communication Finance & Insurance

Summary
Details

Integrate environmental information into product or company marketing strategies, policies, or activities.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Initiate market research studies, or analyze their findings.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Conduct economic or commercial surveys to identify potential markets for products or services.
Select products or accessories to be displayed at trade or special production shows.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Develop business cases for environmental marketing strategies.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Compile lists describing product or service offerings.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Equipment Selection
- Deciding what kind of tools and equipment are needed to do a job.
Critical Thinking
- Thinking about the pros and cons of different ways to solve a problem.
Instructing
- Teaching people how to do something.
Operations Monitoring
- Watching gauges, dials, or display screens to make sure a machine is working.
Reading Comprehension
- Reading work-related information.
Quality Control Analysis
- Testing how well a product or service works.
Active Listening
- Listening to others, not interrupting, and asking good questions.
Troubleshooting
- Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
Active Learning
- Figuring out how to use new ideas or things.
Operation and Control
- Using equipment or systems.
Installation
- Installing equipment, machines, wiring, or computer programs.
Monitoring
- Keeping track of how well people and/or groups are doing in order to make improvements.
Operations Analysis
- Figuring out what a product or service needs to be able to do.
Mathematics
- Using math to solve problems.
Management of Financial Resources
- Making spending decisions and keeping track of what is spent.
Science
- Using scientific rules and strategies to solve problems.
Negotiation
- Bringing people together to solve differences.
Speaking
- Talking to others.
Social Perceptiveness
- Understanding people's reactions.
Technology Design
- Making equipment and technology useful for customers.
Management of Personnel Resources
- Selecting and managing the best workers for a job.
Systems Evaluation
- Measuring how well a system is working and how to improve it.
Programming
- Writing computer programs.
Coordination
- Changing what is done based on other people's actions.
Writing
- Writing things for co-workers or customers.
Judgment and Decision Making
- Thinking about the pros and cons of different options and picking the best one.
Systems Analysis
- Figuring out how a system should work and how changes in the future will affect it.
Repairing
- Repairing machines or systems using the right tools.
Service Orientation
- Looking for ways to help people.
Learning Strategies
- Using the best training or teaching strategies for learning new things.
Complex Problem Solving
- Noticing a problem and figuring out the best way to solve it.
Equipment Maintenance
- Planning and doing the basic maintenance on equipment.
Persuasion
- Talking people into changing their minds or their behavior.
Time Management
- Managing your time and the time of other people.
Management of Material Resources
- Managing equipment and materials.

Reaction Time
- Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
Static Strength
- Lifting, pushing, pulling, or carrying.
Multilimb Coordination
- Using your arms and/or legs together while sitting, standing, or lying down.
Trunk Strength
- Using your lower back and stomach.
Far Vision
- Seeing details that are far away.
Mathematical Reasoning
- Choosing the right type of math to solve a problem.
Time Sharing
- Doing two or more things at the same time.
Fluency of Ideas
- Coming up with lots of ideas.
Visualization
- Imagining how something will look after it is moved around or changed.
Extent Flexibility
- Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
Speech Recognition
- Recognizing spoken words.
Oral Expression
- Communicating by speaking.
Speed of Closure
- Quickly knowing what you are looking at.
Manual Dexterity
- Holding or moving items with your hands.
Arm-Hand Steadiness
- Keeping your arm or hand steady.
Oral Comprehension
- Listening and understanding what people say.
Problem Sensitivity
- Noticing when problems happen.
Category Flexibility
- Grouping things in different ways.
Inductive Reasoning
- Making general rules or coming up with answers from lots of detailed information.
Perceptual Speed
- Quickly comparing groups of letters, numbers, pictures, or other things.
Finger Dexterity
- Putting together small parts with your fingers.
Written Comprehension
- Reading and understanding what is written.
Deductive Reasoning
- Using rules to solve problems.
Selective Attention
- Paying attention to something without being distracted.
Written Expression
- Communicating by writing.
Spatial Orientation
- Knowing where things are around you.
Response Orientation
- Quickly deciding if you should move your hand, foot, or other body part.
Rate Control
- Changing when and how fast you move based on how something else is moving.
Wrist-Finger Speed
- Making fast, simple, repeated movements of your fingers, hands, and wrists.
Near Vision
- Seeing details up close.
Night Vision
- Seeing at night or under low light.
Peripheral Vision
- Seeing something to your side when your are looking ahead.
Depth Perception
- Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
Sound Localization
- Noticing the direction that a sound came from.
Auditory Attention
- Paying attention to one sound while there are other distracting sounds.
Flexibility of Closure
- Seeing hidden patterns.
Memorization
- Remembering words, numbers, pictures, or steps.
Number Facility
- Adding, subtracting, multiplying, or dividing.
Originality
- Creating new and original ideas.
Information Ordering
- Ordering or arranging things.
Control Precision
- Quickly changing the controls of a machine, car, truck or boat.
Speed of Limb Movement
- Quickly moving your arms and legs.
Explosive Strength
- Jumping, sprinting, or throwing something.
Dynamic Strength
- Exercising for a long time without your muscles getting tired.
Hearing Sensitivity
- Telling the difference between sounds.
Dynamic Flexibility
- Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
Stamina
- Exercising for a long time without getting out of breath.
Visual Color Discrimination
- Noticing the difference between colors, including shades and brightness.
Speech Clarity
- Speaking clearly.
Gross Body Coordination
- Moving your arms, legs, and mid-section together while your whole body is moving.
Gross Body Equilibrium
- Keeping your balance or staying upright.
Glare Sensitivity
- Seeing something even if there is a glare or very bright light.

Physics
- Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
Medicine and Dentistry
- Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Building and Construction
- Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Mathematics
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Psychology
- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Fine Arts
- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Sociology and Anthropology
- Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
History and Archeology
- Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
Public Safety and Security
- Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Mechanical
- Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
Therapy and Counseling
- Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
Biology
- Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Chemistry
- Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
Philosophy and Theology
- Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
Telecommunications
- Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Transportation
- Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Law and Government
- Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Personnel and Human Resources
- Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Administrative
- Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Economics and Accounting
- Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Geography
- Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Foreign Language
- Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Food Production
- Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Engineering and Technology
- Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

Education

Bachelor's degree

Work Experience

5 years or more work experience

Training

No on-the-job training

Education and Training Opportunities

Washington Annual Salary

168800/yr

Washington Hourly Wage

81.16/hr

Currently Employed

11,890

Yearly Projected Openings

1230

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

Initiative
Dependability
Leadership
Achievement/Effort
Adaptability/Flexibility
Attention to Detail

Desktop computers
Laser fax machine
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers
Photocopiers
Scanners
Tablet computers

Access software
Accounting software
Analytical or scientific software
Application server software
Business intelligence and data analysis software
Cloud-based data access and sharing software
Cloud-based management software
Communications server software
Computer based training software
Content workflow software
Customer relationship management CRM software
Data base management system software
Data base reporting software
Data base user interface and query software
Data mining software
Desktop communications software
Desktop publishing software
Development environment software
Document management software
Electronic mail software
Enterprise application integration software
Enterprise resource planning ERP software
Enterprise system management software
Expert system software
Financial analysis software
Graphical user interface development software
Graphics or photo imaging software
Information retrieval or search software
Internet browser software
Multi-media educational software
Network conferencing software
Object or component oriented development software
Office suite software
Operating system software
Presentation software
Process mapping and design software
Project management software
Sales and marketing software
Spreadsheet software
Transaction security and virus protection software
Transaction server software
Video conferencing software
Video creation and editing software
Web page creation and editing software
Web platform development software
Word processing software

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