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Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
  • Summary

  • Details

  • Work Activities

    • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
    • Conceptualize and help design interfaces for multimedia games, products, and devices.
    • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
    • Prepare detailed storyboards showing sequence and timing of story development for television production.
    • Present final layouts to clients for approval.
    • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
    • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
    • Create custom illustrations or other graphic elements.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
    • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
    • Negotiate with printers and estimators to determine what services will be performed.
    • Review illustrative material to determine if it conforms to standards and specifications.
    • Work with creative directors to develop design solutions.
    • Manage own accounts and projects, working within budget and scheduling requirements.

    Skills

    • Speaking
      • Talking to others.
    • Critical Thinking
      • Thinking about the pros and cons of different ways to solve a problem.
    • Coordination
      • Changing what is done based on other people's actions.
    • Time Management
      • Managing your time and the time of other people.
    • Negotiation
      • Bringing people together to solve differences.
    • Complex Problem Solving
      • Noticing a problem and figuring out the best way to solve it.
    • Operation and Control
      • Using equipment or systems.
    • Operations Analysis
      • Figuring out what a product or service needs to be able to do.
    • Active Listening
      • Listening to others, not interrupting, and asking good questions.
    • Science
      • Using scientific rules and strategies to solve problems.
    • Mathematics
      • Using math to solve problems.
    • Writing
      • Writing things for co-workers or customers.
    • Learning Strategies
      • Using the best training or teaching strategies for learning new things.
    • Instructing
      • Teaching people how to do something.
    • Service Orientation
      • Looking for ways to help people.
    • Systems Evaluation
      • Measuring how well a system is working and how to improve it.
    • Technology Design
      • Making equipment and technology useful for customers.
    • Installation
      • Installing equipment, machines, wiring, or computer programs.
    • Management of Material Resources
      • Managing equipment and materials.
    • Active Learning
      • Figuring out how to use new ideas or things.
    • Judgment and Decision Making
      • Thinking about the pros and cons of different options and picking the best one.
    • Systems Analysis
      • Figuring out how a system should work and how changes in the future will affect it.
    • Social Perceptiveness
      • Understanding people's reactions.
    • Operations Monitoring
      • Watching gauges, dials, or display screens to make sure a machine is working.
    • Reading Comprehension
      • Reading work-related information.
    • Monitoring
      • Keeping track of how well people and/or groups are doing in order to make improvements.
    • Equipment Maintenance
      • Planning and doing the basic maintenance on equipment.
    • Troubleshooting
      • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
    • Persuasion
      • Talking people into changing their minds or their behavior.
    • Management of Financial Resources
      • Making spending decisions and keeping track of what is spent.
    • Quality Control Analysis
      • Testing how well a product or service works.
    • Management of Personnel Resources
      • Selecting and managing the best workers for a job.
    • Programming
      • Writing computer programs.
    • Equipment Selection
      • Deciding what kind of tools and equipment are needed to do a job.
    • Repairing
      • Repairing machines or systems using the right tools.

    Abilities

    • Multilimb Coordination
      • Using your arms and/or legs together while sitting, standing, or lying down.
    • Near Vision
      • Seeing details up close.
    • Response Orientation
      • Quickly deciding if you should move your hand, foot, or other body part.
    • Dynamic Strength
      • Exercising for a long time without your muscles getting tired.
    • Written Expression
      • Communicating by writing.
    • Control Precision
      • Quickly changing the controls of a machine, car, truck or boat.
    • Static Strength
      • Lifting, pushing, pulling, or carrying.
    • Far Vision
      • Seeing details that are far away.
    • Depth Perception
      • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
    • Flexibility of Closure
      • Seeing hidden patterns.
    • Visual Color Discrimination
      • Noticing the difference between colors, including shades and brightness.
    • Visualization
      • Imagining how something will look after it is moved around or changed.
    • Oral Comprehension
      • Listening and understanding what people say.
    • Reaction Time
      • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
    • Stamina
      • Exercising for a long time without getting out of breath.
    • Manual Dexterity
      • Holding or moving items with your hands.
    • Extent Flexibility
      • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
    • Deductive Reasoning
      • Using rules to solve problems.
    • Memorization
      • Remembering words, numbers, pictures, or steps.
    • Problem Sensitivity
      • Noticing when problems happen.
    • Originality
      • Creating new and original ideas.
    • Gross Body Equilibrium
      • Keeping your balance or staying upright.
    • Gross Body Coordination
      • Moving your arms, legs, and mid-section together while your whole body is moving.
    • Oral Expression
      • Communicating by speaking.
    • Speed of Closure
      • Quickly knowing what you are looking at.
    • Mathematical Reasoning
      • Choosing the right type of math to solve a problem.
    • Time Sharing
      • Doing two or more things at the same time.
    • Hearing Sensitivity
      • Telling the difference between sounds.
    • Spatial Orientation
      • Knowing where things are around you.
    • Finger Dexterity
      • Putting together small parts with your fingers.
    • Speed of Limb Movement
      • Quickly moving your arms and legs.
    • Fluency of Ideas
      • Coming up with lots of ideas.
    • Dynamic Flexibility
      • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
    • Written Comprehension
      • Reading and understanding what is written.
    • Perceptual Speed
      • Quickly comparing groups of letters, numbers, pictures, or other things.
    • Explosive Strength
      • Jumping, sprinting, or throwing something.
    • Rate Control
      • Changing when and how fast you move based on how something else is moving.
    • Trunk Strength
      • Using your lower back and stomach.
    • Arm-Hand Steadiness
      • Keeping your arm or hand steady.
    • Category Flexibility
      • Grouping things in different ways.
    • Inductive Reasoning
      • Making general rules or coming up with answers from lots of detailed information.
    • Number Facility
      • Adding, subtracting, multiplying, or dividing.
    • Night Vision
      • Seeing at night or under low light.
    • Auditory Attention
      • Paying attention to one sound while there are other distracting sounds.
    • Information Ordering
      • Ordering or arranging things.
    • Wrist-Finger Speed
      • Making fast, simple, repeated movements of your fingers, hands, and wrists.
    • Peripheral Vision
      • Seeing something to your side when your are looking ahead.
    • Speech Clarity
      • Speaking clearly.
    • Glare Sensitivity
      • Seeing something even if there is a glare or very bright light.
    • Sound Localization
      • Noticing the direction that a sound came from.
    • Speech Recognition
      • Recognizing spoken words.
    • Selective Attention
      • Paying attention to something without being distracted.

    Knowledge

    • Transportation
      • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
    • Mathematics
      • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
    • Design
      • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
    • Sociology and Anthropology
      • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
    • Building and Construction
      • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
    • Administrative
      • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
    • Production and Processing
      • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
    • Education and Training
      • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
    • Foreign Language
      • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
    • Food Production
      • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
    • Chemistry
      • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
    • English Language
      • Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
    • Economics and Accounting
      • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
    • Telecommunications
      • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
    • Communications and Media
      • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
    • Personnel and Human Resources
      • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
    • Therapy and Counseling
      • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
    • Mechanical
      • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
    • Physics
      • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
    • Law and Government
      • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
    • Sales and Marketing
      • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
    • History and Archeology
      • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
    • Computers and Electronics
      • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
    • Biology
      • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
    • Administration and Management
      • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
    • Customer and Personal Service
      • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
    • Medicine and Dentistry
      • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
    • Public Safety and Security
      • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
    • Geography
      • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
    • Philosophy and Theology
      • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
    • Engineering and Technology
      • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
    • Psychology
      • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
    • Fine Arts
      • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    Education

    Education
    Bachelor's degree
    Work Experience
    5 years or more work experience
    Training
    No on-the-job training

    Pay

    Washington Annual Salary
    143490/yr
    Washington Hourly Wage
    68.99/hr

    Washington Employment Trends

    Currently Employed
    3,440
    Yearly Projected Openings
    400

    Personality

    Artistic: People interested in this work like activities that include creating, designing, and making your own rules. They do well at jobs that need:
    • Dependability
    • Attention to Detail
    • Persistence
    • Cooperation
    • Innovation
    • Achievement/Effort

    Tools

    • Charcoal pencils
    • Desktop computers
    • Digital camcorders or video cameras
    • Digital cameras
    • Notebook computers
    • Personal computers
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Computer aided design CAD software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Graphical user interface development software
    • Graphics or photo imaging software
    • Internet browser software
    • Mobile operator specific application software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Presentation software
    • Program testing software
    • Project management software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software