Demonstrators and Product Promoters

• Summary

• Details

Work Activities

• Suggest specific product purchases to meet customers' needs.
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Identify interested and qualified customers to provide them with additional information.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
• Transport, assemble, and disassemble materials used in presentations.
• Stock shelves with products.
• Practice demonstrations to ensure that they will run smoothly.
• Recommend product or service improvements to employers.
• Sell products being promoted and keep records of sales.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Prepare or alter presentation contents to target specific audiences.
• Train demonstrators to present a company's products or services.
• Provide product information, using lectures, films, charts, or slide shows.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Work as part of a team of demonstrators to accommodate large crowds.
• Research or investigate products to be presented to prepare for demonstrations.
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
• Instruct customers in alteration of products.

Skills

• Management of Personnel Resources
  • Selecting and managing the best workers for a job.
• Science
  • Using scientific rules and strategies to solve problems.
• Speaking
  • Talking to others.
• Monitoring
  • Keeping track of how well people and/or groups are doing in order to make improvements.
• Instructing
  • Teaching people how to do something.
• Programming
  • Writing computer programs.
• Systems Evaluation
  • Measuring how well a system is working and how to improve it.
• Troubleshooting
  • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
• Management of Financial Resources
  • Making spending decisions and keeping track of what is spent.
• Management of Material Resources
  • Managing equipment and materials.
• Active Listening
  • Listening to others, not interrupting, and asking good questions.
• Social Perceptiveness
  • Understanding people's reactions.
• Operations Analysis
  • Figuring out what a product or service needs to be able to do.
• Equipment Maintenance
  • Planning and doing the basic maintenance on equipment.
• Reading Comprehension
  • Reading work-related information.
• Operations Monitoring
  • Watching gauges, dials, or display screens to make sure a machine is working.
• Systems Analysis
  • Figuring out how a system should work and how changes in the future will affect it.
• Operation and Control
  • Using equipment or systems.
• Technology Design
  • Making equipment and technology useful for customers.
• Judgment and Decision Making
  • Thinking about the pros and cons of different options and picking the best one.
• Learning Strategies
  • Using the best training or teaching strategies for learning new things.
• Critical Thinking
  • Thinking about the pros and cons of different ways to solve a problem.
• Active Learning
  • Figuring out how to use new ideas or things.
• Persuasion
  • Talking people into changing their minds or their behavior.
• Equipment Selection
  • Deciding what kind of tools and equipment are needed to do a job.
• Service Orientation
  • Looking for ways to help people.
• Complex Problem Solving
  • Noticing a problem and figuring out the best way to solve it.
• Coordination
  • Changing what is done based on other people's actions.
• Writing
  • Writing things for co-workers or customers.
• Mathematics
  • Using math to solve problems.
• Negotiation
  • Bringing people together to solve differences.
• Installation
  • Installing equipment, machines, wiring, or computer programs.
• Quality Control Analysis
  • Testing how well a product or service works.
• Repairing
  • Repairing machines or systems using the right tools.
• Time Management
  • Managing your time and the time of other people.

Abilities

• Night Vision
  • Seeing at night or under low light.
• Auditory Attention
  • Paying attention to one sound while there are other distracting sounds.
• Peripheral Vision
  • Seeing something to your side when your are looking ahead.
• Depth Perception
  • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
• Near Vision
  • Seeing details up close.
• Manual Dexterity
  • Holding or moving items with your hands.
• Inductive Reasoning
  • Making general rules or coming up with answers from lots of detailed information.
• Written Expression
  • Communicating by writing.
• Mathematical Reasoning
  • Choosing the right type of math to solve a problem.
• Number Facility
  • Adding, subtracting, multiplying, or dividing.
• Written Comprehension
  • Reading and understanding what is written.
• Spatial Orientation
  • Knowing where things are around you.
• Originality
  • Creating new and original ideas.
• Memorization
  • Remembering words, numbers, pictures, or steps.
• Extent Flexibility
  • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
• Response Orientation
  • Quickly deciding if you should move your hand, foot, or other body part.
• Wrist-Finger Speed
  • Making fast, simple, repeated movements of your fingers, hands, and wrists.
• Dynamic Strength
  • Exercising for a long time without your muscles getting tired.
• Hearing Sensitivity
  • Telling the difference between sounds.
• Glare Sensitivity
  • Seeing something even if there is a glare or very bright light.
• Speed of Closure
  • Quickly knowing what you are looking at.
• Deductive Reasoning
  • Using rules to solve problems.
• Flexibility of Closure
  • Seeing hidden patterns.
• Finger Dexterity
  • Putting together small parts with your fingers.
• Information Ordering
  • Ordering or arranging things.
• Category Flexibility
  • Grouping things in different ways.
• Visualization
  • Imagining how something will look after it is moved around or changed.
• Reaction Time
  • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
• Control Precision
  • Quickly changing the controls of a machine, car, truck or boat.
• Gross Body Equilibrium
  • Keeping your balance or staying upright.
• Arm-Hand Steadiness
  • Keeping your arm or hand steady.
• Rate Control
  • Changing when and how fast you move based on how something else is moving.
• Speech Recognition
  • Recognizing spoken words.
• Speech Clarity
  • Speaking clearly.
• Stamina
  • Exercising for a long time without getting out of breath.
• Multilimb Coordination
  • Using your arms and/or legs together while sitting, standing, or lying down.
• Oral Expression
  • Communicating by speaking.
• Fluency of Ideas
  • Coming up with lots of ideas.
• Selective Attention
  • Paying attention to something without being distracted.
• Visual Color Discrimination
  • Noticing the difference between colors, including shades and brightness.
• Sound Localization
  • Noticing the direction that a sound came from.
• Problem Sensitivity
  • Noticing when problems happen.
• Far Vision
  • Seeing details that are far away.
• Trunk Strength
  • Using your lower back and stomach.
• Oral Comprehension
  • Listening and understanding what people say.
• Perceptual Speed
  • Quickly comparing groups of letters, numbers, pictures, or other things.
• Gross Body Coordination
  • Moving your arms, legs, and mid-section together while your whole body is moving.
• Dynamic Flexibility
  • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
• Time Sharing
  • Doing two or more things at the same time.
• Speed of Limb Movement
  • Quickly moving your arms and legs.
• Static Strength
  • Lifting, pushing, pulling, or carrying.
• Explosive Strength
  • Jumping, sprinting, or throwing something.

Knowledge

• Public Safety and Security
  • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
• Philosophy and Theology
  • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
• Therapy and Counseling
  • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
• Customer and Personal Service
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Building and Construction
  • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
• Chemistry
  • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
• Physics
  • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
• Production and Processing
  • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
• Education and Training
  • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Computers and Electronics
  • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Design
  • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Personnel and Human Resources
  • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Law and Government
  • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
• Communications and Media
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Geography
  • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
• Mechanical
  • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
• Food Production
  • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
• Foreign Language
  • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
• Transportation
  • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
• Fine Arts
  • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
• History and Archeology
  • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
• Medicine and Dentistry
  • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
• Administrative
  • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
• Engineering and Technology
  • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
• Economics and Accounting
  • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
• Telecommunications
  • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
• Sociology and Anthropology
  • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
• English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
• Administration and Management
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Biology
  • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
• Mathematics
  • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
• Psychology
  • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Education

Education

No formal educational credential

Work Experience

No work experience

Training

Less than 1 month on-the-job training

Education and Training Opportunities

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Education and Training Opportunities

• Bellevue College
  3000 Landerholm Cir SE, Bellevue WA 98007-6484
  School Type

  Public, 4-year or above

  Admissions
  School Size

  10,000 - 19,999

  Financial Aid 425-564-1000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://www.bellevuecollege.edu/
  Program Name
  Retailing and Retail Operations
  Length
  At least one but less than two years
  Award Level
  Award of at least 1 but less than 2 academic years
  Save

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• Highline College
  2400 S 240th St, Des Moines WA 98198-9800
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 206-878-3710
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.highline.edu/
  Program Name
  Retailing and Retail Operations
  Length
  2 years
  Award Level
  Associate's degree
  Save

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• Pierce College District
  9401 Farwest Dr SW, Lakewood WA 98498-1999
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 253-964-6500
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.pierce.ctc.edu/
  Program Name
  Retailing and Retail Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year
  Save

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• Tacoma Community College
  6501 S 19th St, Tacoma WA 98466-6100
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 253-566-5000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://www.tacomacc.edu/
  Program Name
  Retailing and Retail Operations
  Length
  At least one but less than two years
  Award Level
  Award of at least 1 but less than 2 academic years, Certificates of less than 12 weeks, Certificates of at least 12 weeks but less than 1 year
  Save

  ---

Close

Pay

Washington Annual Salary

37540/yr

Washington Hourly Wage

18.05/hr

Washington Employment Trends

Currently Employed

3,960

Yearly Projected Openings

780

Personality

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

• Optimism
• Social Orientation
• Cooperation
• Dependability
• Self-Confidence
• Initiative

Tools

• Bar code reader equipment
• Cappuccino or espresso machines
• Desktop computers
• Digital cameras
• Domestic coffee makers
• Domestic electric skillets
• Domestic toaster ovens
• Personal computers
• Pocket calculator

Technology

• Desktop communications software
• Electronic mail software
• Internet browser software
• Office suite software
• Operating system software
• Presentation software
• Spreadsheet software
• Video conferencing software
• Web page creation and editing software
• Web platform development software
• Word processing software