Advertising Sales Agents

• Summary

• Details

Work Activities

• Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
• Gather all relevant material for bid processes, and coordinate bidding and contract approval.
• Provide clients with estimates of the costs of advertising products or services.
• Recommend appropriate sizes and formats for advertising, depending on medium used.
• Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
• Write sales outlines for use by staff.
• Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
• Process all correspondence and paperwork related to accounts.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Identify new advertising markets, and propose products to serve them.
• Arrange for commercial taping sessions, and accompany clients to sessions.
• Locate and contact potential clients to offer advertising services.
• Draw up contracts for advertising work, and collect payments due.
• Maintain assigned account bases while developing new accounts.
• Inform customers of available options for advertisement artwork, and provide samples.
• Maintain assigned account bases while developing new accounts.
• Gather all relevant material for bid processes, and coordinate bidding and contract approval.
• Deliver advertising or illustration proofs to customers for approval.
• Inform customers of available options for advertisement artwork, and provide samples.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Arrange for commercial taping sessions, and accompany clients to sessions.
• Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
• Draw up contracts for advertising work, and collect payments due.
• Locate and contact potential clients to offer advertising services.
• Write copy as part of layout.
• Consult with company officials, sales departments, and advertising agencies to develop promotional plans.

Skills

• Monitoring
  • Keeping track of how well people and/or groups are doing in order to make improvements.
• Negotiation
  • Bringing people together to solve differences.
• Management of Financial Resources
  • Making spending decisions and keeping track of what is spent.
• Quality Control Analysis
  • Testing how well a product or service works.
• Speaking
  • Talking to others.
• Social Perceptiveness
  • Understanding people's reactions.
• Coordination
  • Changing what is done based on other people's actions.
• Equipment Selection
  • Deciding what kind of tools and equipment are needed to do a job.
• Persuasion
  • Talking people into changing their minds or their behavior.
• Learning Strategies
  • Using the best training or teaching strategies for learning new things.
• Management of Material Resources
  • Managing equipment and materials.
• Active Listening
  • Listening to others, not interrupting, and asking good questions.
• Mathematics
  • Using math to solve problems.
• Operations Analysis
  • Figuring out what a product or service needs to be able to do.
• Technology Design
  • Making equipment and technology useful for customers.
• Operation and Control
  • Using equipment or systems.
• Science
  • Using scientific rules and strategies to solve problems.
• Programming
  • Writing computer programs.
• Judgment and Decision Making
  • Thinking about the pros and cons of different options and picking the best one.
• Complex Problem Solving
  • Noticing a problem and figuring out the best way to solve it.
• Critical Thinking
  • Thinking about the pros and cons of different ways to solve a problem.
• Systems Analysis
  • Figuring out how a system should work and how changes in the future will affect it.
• Troubleshooting
  • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
• Repairing
  • Repairing machines or systems using the right tools.
• Writing
  • Writing things for co-workers or customers.
• Time Management
  • Managing your time and the time of other people.
• Reading Comprehension
  • Reading work-related information.
• Operations Monitoring
  • Watching gauges, dials, or display screens to make sure a machine is working.
• Active Learning
  • Figuring out how to use new ideas or things.
• Instructing
  • Teaching people how to do something.
• Installation
  • Installing equipment, machines, wiring, or computer programs.
• Management of Personnel Resources
  • Selecting and managing the best workers for a job.
• Service Orientation
  • Looking for ways to help people.
• Systems Evaluation
  • Measuring how well a system is working and how to improve it.
• Equipment Maintenance
  • Planning and doing the basic maintenance on equipment.

Abilities

• Oral Expression
  • Communicating by speaking.
• Written Expression
  • Communicating by writing.
• Originality
  • Creating new and original ideas.
• Finger Dexterity
  • Putting together small parts with your fingers.
• Arm-Hand Steadiness
  • Keeping your arm or hand steady.
• Auditory Attention
  • Paying attention to one sound while there are other distracting sounds.
• Static Strength
  • Lifting, pushing, pulling, or carrying.
• Wrist-Finger Speed
  • Making fast, simple, repeated movements of your fingers, hands, and wrists.
• Night Vision
  • Seeing at night or under low light.
• Number Facility
  • Adding, subtracting, multiplying, or dividing.
• Sound Localization
  • Noticing the direction that a sound came from.
• Explosive Strength
  • Jumping, sprinting, or throwing something.
• Stamina
  • Exercising for a long time without getting out of breath.
• Control Precision
  • Quickly changing the controls of a machine, car, truck or boat.
• Hearing Sensitivity
  • Telling the difference between sounds.
• Mathematical Reasoning
  • Choosing the right type of math to solve a problem.
• Far Vision
  • Seeing details that are far away.
• Memorization
  • Remembering words, numbers, pictures, or steps.
• Rate Control
  • Changing when and how fast you move based on how something else is moving.
• Speech Recognition
  • Recognizing spoken words.
• Selective Attention
  • Paying attention to something without being distracted.
• Visual Color Discrimination
  • Noticing the difference between colors, including shades and brightness.
• Dynamic Strength
  • Exercising for a long time without your muscles getting tired.
• Extent Flexibility
  • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
• Reaction Time
  • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
• Peripheral Vision
  • Seeing something to your side when your are looking ahead.
• Speech Clarity
  • Speaking clearly.
• Category Flexibility
  • Grouping things in different ways.
• Inductive Reasoning
  • Making general rules or coming up with answers from lots of detailed information.
• Flexibility of Closure
  • Seeing hidden patterns.
• Depth Perception
  • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
• Dynamic Flexibility
  • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
• Oral Comprehension
  • Listening and understanding what people say.
• Written Comprehension
  • Reading and understanding what is written.
• Fluency of Ideas
  • Coming up with lots of ideas.
• Information Ordering
  • Ordering or arranging things.
• Perceptual Speed
  • Quickly comparing groups of letters, numbers, pictures, or other things.
• Gross Body Equilibrium
  • Keeping your balance or staying upright.
• Glare Sensitivity
  • Seeing something even if there is a glare or very bright light.
• Deductive Reasoning
  • Using rules to solve problems.
• Speed of Closure
  • Quickly knowing what you are looking at.
• Problem Sensitivity
  • Noticing when problems happen.
• Visualization
  • Imagining how something will look after it is moved around or changed.
• Multilimb Coordination
  • Using your arms and/or legs together while sitting, standing, or lying down.
• Gross Body Coordination
  • Moving your arms, legs, and mid-section together while your whole body is moving.
• Manual Dexterity
  • Holding or moving items with your hands.
• Time Sharing
  • Doing two or more things at the same time.
• Response Orientation
  • Quickly deciding if you should move your hand, foot, or other body part.
• Trunk Strength
  • Using your lower back and stomach.
• Speed of Limb Movement
  • Quickly moving your arms and legs.
• Spatial Orientation
  • Knowing where things are around you.
• Near Vision
  • Seeing details up close.

Knowledge

• Communications and Media
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Customer and Personal Service
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Sociology and Anthropology
  • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
• Education and Training
  • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Mathematics
  • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
• Administration and Management
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Law and Government
  • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
• Personnel and Human Resources
  • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Chemistry
  • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
• Biology
  • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
• Psychology
  • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
• Geography
  • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
• English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
• Food Production
  • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
• Telecommunications
  • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
• Mechanical
  • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
• Medicine and Dentistry
  • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
• History and Archeology
  • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
• Philosophy and Theology
  • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
• Public Safety and Security
  • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
• Administrative
  • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
• Production and Processing
  • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
• Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Therapy and Counseling
  • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
• Transportation
  • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
• Design
  • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Computers and Electronics
  • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Building and Construction
  • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
• Engineering and Technology
  • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
• Physics
  • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
• Economics and Accounting
  • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
• Foreign Language
  • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
• Fine Arts
  • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

Education

Education

High school diploma or equivalent

Work Experience

No work experience

Training

1 to 12 months on-the-job training

Education and Training Opportunities

×

Education and Training Opportunities

• Bellevue College
  3000 Landerholm Cir SE, Bellevue WA 98007-6484
  School Type

  Public, 4-year or above

  Admissions
  School Size

  10,000 - 19,999

  Financial Aid 425-564-1000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://bellevuecollege.edu/
  Program Name
  Selling Skills and Sales Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year
  Save

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• Clark College
  1933 Fort Vancouver Way, Vancouver WA 98663-3598
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 360-992-2000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://www.clark.edu/
  Program Name
  Selling Skills and Sales Operations
  Length
  At least one but less than two years
  Award Level
  Award of at least 1 but less than 2 academic years, Associate's degree
  Save

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• Olympic College
  1600 Chester Ave, Bremerton WA 98337-1699
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 360-792-6050
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.olympic.edu/
  Program Name
  Selling Skills and Sales Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year, Certificates of less than 12 weeks
  Save

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• Pierce College District
  9401 Farwest Dr SW, Lakewood WA 98498-1999
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 253-964-6500
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.pierce.ctc.edu/
  Program Name
  Selling Skills and Sales Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year, Award of at least 1 but less than 2 academic years
  Save

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• Washington State University
  French Administration Building, Pullman WA 99164-5910
  School Type

  Public, 4-year or above

  Admissions
  School Size

  20,000 and above

  Financial Aid 509-335-3564
  Other Degrees Offered

  Undergraduate degree or certificate offering,Graduate degree or certificate offering
  Website

  https://wsu.edu/
  Program Name
  Selling Skills and Sales Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year
  Save

  ---

Close

Pay

Washington Annual Salary

75260/yr

Washington Hourly Wage

36.19/hr

Washington Employment Trends

Currently Employed

3,940

Yearly Projected Openings

500

Personality

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

• Attention to Detail
• Initiative
• Persistence
• Integrity
• Achievement/Effort
• Dependability

Tools

• Desktop computers
• Notebook computers
• Personal computers
• Personal digital assistant PDAs or organizers
• Special purpose telephones
• Tablet computers

Technology

• Analytical or scientific software
• Calendar and scheduling software
• Customer relationship management CRM software
• Data base user interface and query software
• Desktop publishing software
• Electronic mail software
• Enterprise resource planning ERP software
• Graphics or photo imaging software
• Internet browser software
• Office suite software
• Presentation software
• Sales and marketing software
• Spreadsheet software
• Web page creation and editing software
• Word processing software