Job DescriptionStaffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Bellevue, WA.
Channel Marketing Manager
Position Summary
Responsible for driving marketing efforts for mobile product portfolio in the US working closely with wireless regional carriers cable operators and national retailers. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class branded experience. This role will provide thought leadership to multiple marketing and cross-functional support teams in mobile marketing, corporate marketing, and retail operations as well as multiple agencies in the development of demand and traffic-generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive-level recommendations followed by action plans managed to completion.
Responsibilities:
* Formulate and manage channel marketing plans and programs, including formulating Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ's, etc. across all Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
* Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
* Responsible for actively managing multi-million dollar digital advertising programs.
* Responsible for the end-to-end online customer experience journey
* Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving the attainment of various marketing KPIs.
* Work with cross-functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update, and drive product launch schedules, marketing, and e-commerce placements for all new products ranged at assigned partners.
* Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.
* Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer.
* Responsible for the strategy for the in-store customer experience journey
* Work with various internal teams to conduct data collection, research, and insight creation to determine unique selling points for each retailer.
* Work back with a broader, central channel marketing team on various strategic acquisition and retention-driving initiatives such as hyper-local, regional strategies and execution.
* Collaborate with Cross-functional teams to drive CDM, media, partnership, and experiential programming planning and execution.
* Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities, and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.
* Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.
* Present clear and actionable analysis and recommendations to leadership and assist in developing a comprehensive channel marketing overview strategy.
* Work effectively in a team environment, at times with a limited amount of direction.
Requirements:
Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
Strong ability to work independently and manage one's time.
Strong mentoring skills are necessary to provide support and constructive performance feedback.
Strong knowledge of principles and methods for showing, promoting, and selling products or services.
Strong ability to develop a marketing strategy, optimizations, and execution
Strong knowledge of media production, communication, and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
5-7 years of related experience required.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
Click 'Apply Now' to submit your resume and connect with a recruiter!
The state of Washington Equal Pay and Opportunities Act requires employers in the state of Washington to disclose the following information.
The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee.
The range listed is just one component of the total compensation package for our employees. Based on the details of your position, we provide a variety of benefits to our employees, including medical, dental, and vision plans, pre-tax savings plans, pre-tax parking and commuter plans, supplemental health and welfare plans, a retirement savings plan, an employee assistance program, pet insurance, and paid holidays. Other rewards may include short-term incentives and paid time off.
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About Staffmark
Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.
Staffmark Group is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Pro Staff is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.